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|Session Name:||Mobile Musical Instruments: Bringing Music Creation to the Masses|
|Company Name(s):||SONiVOX (formerly Sonic Network)|
|Track / Format:||GDC Mobile: Audio|
The technology now exists for utilizing wireless handsets as true musical instruments, and the opportunity for game designers, handset makers and wireless operators to cash in on a new lucrative market will soon be at hand. Music product sales in the U.S. alone hit a record breaking $7.3B in 2004, reflecting unprecedented consumer interest in playing an instrument. In fact, 54 percent of American households have at least one person who actively plays a musical instrument.
As more consumers are turning to music for its many proven benefits, which include helping young children learn and develop, relieving stress in teenagers and adults, as well as staving off some effects of aging in senior citizens, the mobile devices are poised as a ready, willing and able platform to offer consumers music creation capabilities on the go, anywhere, anytime.