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|Session Name:||Look Ma, No Hands (Wires): The Beginning of Physical Retail Disruption?|
|Track / Format:||GDC Mobile: Planning Ahead|
|Overview:||Informa estimates there are more than 70 million wireless 3G global subscribers today (2005) growing to nearly 800 million by 2010. The much heralded broadband world of 3G has come of age providing high-speed wireless content distribution and delivery. Apples iPod/iTunes business has already proven digital distribution is here to stay. And with several industries all dabbling with similar ideas, from Amazon Pages to Microsofts Xbox 360 Marketplace to EA Downloader and TBS GameTap, acceleration of the digital distribution paradigm is clearly on the minds of several media companies from music to gaming to books. What does this specifically mean for gaming? Can it help address piracy in emerging markets like China and India? Is its impact truly disruptive that it can potentially alter the entrenched physical retail landscape? Free your mind and come hear one vision of the future where wires are not required.|