You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Look Ma, No Hands (Wires): The Beginning of Physical Retail Disruption?
Speaker(s): Mike Yuen
Company Name(s): QUALCOMM
Track / Format: GDC Mobile: Planning Ahead

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: Informa estimates there are more than 70 million wireless 3G global subscribers today (2005) growing to nearly 800 million by 2010. The much heralded broadband world of 3G has come of age providing high-speed wireless content distribution and delivery. Apples iPod/iTunes business has already proven digital distribution is here to stay. And with several industries all dabbling with similar ideas, from Amazon Pages to Microsofts Xbox 360 Marketplace to EA Downloader and TBS GameTap, acceleration of the digital distribution paradigm is clearly on the minds of several media companies from music to gaming to books. What does this specifically mean for gaming? Can it help address piracy in emerging markets like China and India? Is its impact truly disruptive that it can potentially alter the entrenched physical retail landscape? Free your mind and come hear one vision of the future where wires are not required.

GDC 2006

Mike Yuen


free content

GDC Mobile: Planning Ahead

Smartphone / Tablet Games