Advertising in games is appearing more and more, from casual web-based games to the biggest AAA console titles. As publishers look to the future of ads as a secondary revenue stream and as advertisers muscle their way further into the industry, game designers need to understand more about advertising and how to integrate it into their games in a way that neither detracts from the gameplay nor alienates the player.

Attendees learn about the current and historical conceptions (and misconceptions) of the advertising industry and how those ideas shape the relationship between advertiser and game. Topics covered include in-game ad units (including Massive and Nielsen), advergames, in-game product placement, sponsorship, and ads for web or casual games vs. PC or console games.