Session Name: | Big Brands, Small Screens |
Speaker(s): | Shalom Mann |
Company Name(s): | Loop |
Track / Format: | GDC Mobile: Deals and Distribution |
Overview: | From classic arcade titles like PAC-MAN to the always popular TETRIS, branded mobile games are starting to become more everpresent on the carriers' respective top ten lists. Even Hollywood properties like Wheel of Fortune, Spider-Man, and Batman Begins are starting to show that well-made titles matched with big brands equal a lot of revenue for everyone involved. This session seeks to highlight the main advantages and disadvantages of working with big brands for mobile games. |