Industry analyst reports indicate that the growth in the digital distribution of videogames is expected to grow dramatically in the next couple of years. At the forefront of digital distribution are a select group of companies that have turned it into a viable business and will continue to define what is still being looked at as an emerging market. But at what cost and how are they really doing it? What are some of the advantages and challenges these developers are facing? What are the market trends?

This panel of experts, from large-scale and indie developers, discuss what's happening now, in the trenches of the PC and console digital download revolution. They share their strategies for growing the space and discuss the business and revenue-sharing models that have influenced its growth. Attendees hear perspectives from the developers, technology providers, and distributors about the realities of this tough channel, what is and isn't working, and what its future holds not only for those that have a stake in the market but for those interested in entering it.