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|Session Name:||Entering the Chinese MMO Market|
|Speaker(s):||Monte Singman, Adam Lang, Zhan Ye, Eugene Evans|
|Company Name(s):||Radiance Digital Entertainment, Shanda Interactive Entertainment, Game Creation Magazine, EA Mythic Entertainment|
|Track / Format:||Business and Management|
|Overview:||The Chinese online game industry has grown tremendously in the last few years so much that it now rivals South Korea's marketplace, especially with the uptake of massively multiplayer online (MMO) games. Chinese titan Shanda has influenced this trend by publishing the MMO hit, Legends of Mir 2. In this lively discussion led by Eugene Evans from Mythic Entertainment, Shanda's Adam Lang sheds light into the distribution and development options of the Chinese market, as well as the design and art of Chinese MMOs. Most importantly, he addresses the work he's done in tracking Chinese players and the interests and behaviors of the Chinese market overall. In addition, he shares his insights on the opportunities and challenge facing companies interested in entering the China game market.|