You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Strategies for Maximizing Mobile Game Distribution


Distribution is at the core of the mobile gaming industry; mobile network operators control up to 90% of distribution and are consolidating their games suppliers, making it increasingly difficult for developers and even publishers to get titles to market. What are the different strategies available for developers to get major carrier distribution, and what are the alternatives to it?

In this session, the guest speaker covers a wide range of issues such as:

How to gain credibility with carriers
How to approach publishers with game titles
How to work with aggregators, distribution in emerging markets
Off-portal distribution
Leveraging direct marketing to consumers
Distribution via phone-embedded games and demos

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2006
  • Paul Maglione
  • Vivendi Universal Games Mobile
  • free content
  • GDC Mobile: Deals and Distribution
  • Smartphone / Tablet Games