In an effort to achieve a seamless and more dramatic cinematic experience for Midways most ambitious next gen game STRANGLEHOLD Midway has created the innovative position of visual design director. This session examines the responsibilities of this role, which includes creating a unique artistic vision and compelling cinematic experience and shepparding that vision through the production pipeline. This session will also discuss how such a model of redefining artistic management can contributes to the efficiency and overall quality of the project.