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Session Name:

Xbox 360: A Postmortem on the Design and Production of a Next-Gen Console


The Xbox 360 is an international game console, Internet, and branding initiative; the design team has consciously strived to synthesize industrial design, branding, user interface, and packaging into a well-crafted user experience and brand statement. With the goal of full integration across all expressions of the brand is the very real need to design and produce within the constraints of immovable product delivery dates and technical specifications. Join in an interactive exploration and post-mortem discussion of the design and production process behind the Xbox 360, hear how the design team balanced innovation and reality to deliver a true next-generation user experience, and get a behind-the-scenes look at the industrial design and user interface design that led to the final product.

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  • GDC 2006
  • Don Coyner
  • Microsoft
  • Russ Glaser
  • Xbox Platform Experience, Microsoft
  • Paolo Malabuyo
  • Xbox Platform Experience, Microsoft
  • free content
  • Game Design
  • Design