You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name: Case Study: MSN Games Moves to Mobile
Speaker(s): David McMahon
Company Name(s): Microsoft
Track / Format: GDC Mobile: Game Design
Overview: Introducing a new mobile content access point to casual gamers poses an array of challenges. Managing fundamental customer expectations related to usability, perceived value and game portfolio are just a few key areas crucial to delivering a viable migration path. For MSN Games and its new mobile content, one of the most significant hurdles was introducing casual gamers, already comfortable with a traditionally rich web model, to the distinct mobile experience. This session will examine Microsoft's journey into the flourishing mobile games market from the perspective of a traditional Web site experience.

GDC 2006

David McMahon


free content

GDC Mobile: Game Design

Smartphone / Tablet Games