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|Session Name:||Case Study: MSN Games Moves to Mobile|
|Track / Format:||GDC Mobile: Game Design|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Introducing a new mobile content access point to casual gamers poses an array of challenges. Managing fundamental customer expectations related to usability, perceived value and game portfolio are just a few key areas crucial to delivering a viable migration path. For MSN Games and its new mobile content, one of the most significant hurdles was introducing casual gamers, already comfortable with a traditionally rich web model, to the distinct mobile experience. This session will examine Microsoft's journey into the flourishing mobile games market from the perspective of a traditional Web site experience.|