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The Number One Educational Resource for the Game Industry

Session Name: Case Study: MSN Games Moves to Mobile
Speaker(s): David McMahon
Company Name(s): Microsoft
Track / Format: GDC Mobile: Game Design

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Overview: Introducing a new mobile content access point to casual gamers poses an array of challenges. Managing fundamental customer expectations related to usability, perceived value and game portfolio are just a few key areas crucial to delivering a viable migration path. For MSN Games and its new mobile content, one of the most significant hurdles was introducing casual gamers, already comfortable with a traditionally rich web model, to the distinct mobile experience. This session will examine Microsoft's journey into the flourishing mobile games market from the perspective of a traditional Web site experience.

GDC 2006

David McMahon


free content

GDC Mobile: Game Design

Smartphone / Tablet Games