GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||How GamerMetrics is Changing the Industry|
|Speaker(s):||Chris George, David Tokheim|
|Company Name(s):||IGN Entertainment, IGN Entertainment Inc.|
|Track / Format:||Business and Management|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Want to know what millions of gamers think about your idea? How do you know what audience you are reaching? When is the right time to launch in a crowded market? Who are you competing against? How do you forecast sales? The IGN GamerMetrics team will share best practices for using consumer online behavior data to help answer these questions.|