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|Session Name:||Bootstrapping a Game Company in the Age of Blockbuster Budgets|
|Speaker(s):||Albert Reed, Albert Reed, Albert Reed, Albert Reed|
|Company Name(s):||, , , Demiurge Studios|
|Track / Format:||Audio|
|Overview:||This session explores how to successfully self-fund a game studio using Demiurge Studios as a case study. The speaker guides the audience through the special requirements and pitfalls faced by developers who undertake the slow-but-rewarding route to studio creation. The leaders of small, independent, bootstrapped studios are given specific examples of techniques that have both worked and failed in the past. The talk focuses on business and sales strategies that help elevate business in ways that give bootstrapping its name.|