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|Session Name:||Approaching Multiple Application Stores as an Eastern Company|
|Speaker(s):||Kyu C. Lee|
|Company Name(s):||GAMEVIL USA, Inc.|
|Track / Format:||Mobile Games|
|Overview:||GAMEVIL is the largest mobile game publisher in Korea, however we were new to the customers in the United States when we first entered the global market. We'll share the issues we've faced and how we've eventually established multi-million dollar franchises like Baseball Superstars and ZENONIA. The session will also share different approaches and strategies used when launching games on different application stores such as Apple's App Store, Google's Android Market, Nintendo DSiShop and Sony PlayStation Store.|