You've spent years and countless dollars, building up sales of your traditional game product, but what do you really know about these customers? How can your leverage this investment? Social game developers have easy access to rich demographic information about their customers, but traditional game developers have not had this luxury until now. This presentation will show how to use a novel technique to gain valuable business intelligence on your customers by the intersection of your customer database with large (public domain) government databases. In addition to an explanation of the technique, a walk-through example will be shown with real data.