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Session Name:

Girls Gone Styled: A Sorority Life on Facebook Introspective [SOGS Postmortem]

Overview:

Playdom's Sorority Life is the most successful pink game on Facebook to date. This talk will start by providing detailed information on what makes Sorority Life different from the other pink games out there, transition into facts and myths about girl gamers, as well as what these gamers tend to spend their money on, and finish up with some interesting tidbits such as the emergent gameplay from some of the game's more devoted players.

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