|Session Name||East to West: Global Online Gaming Trends|
|Company Name(s)||Crytek GmBH|
|Track / Format||Business, Marketing and Management|
With the practicalities of how games are distributed and consumed in an exciting transitional phase, Crytek's Paha Schulz looks east to examine the vibrant online gaming market in Asia and the growing influence of the publishers driving it. With those publishers now moving to extend their reach into the West, Paha will explore the reasons behind the explosive growth of freemium gaming in Asia and consider the likely effects of Eastern and Western markets becoming increasingly integrated in the near future.