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The Number One Educational Resource for the Game Industry

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Session Name:

GamExecutive Conference: Addressing the Mass Market Effectively

Overview:

Executives from Hasbro Interactive, Mattel Interactive, Red Storm Entertainment, and THQ discuss appealing to the mass market at the dawning of the Internet age for gaming.

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  • GDC 2000
  • Tom Dusenberry
  • Douglas Littlejohns
  • Alison Locke
  • Thom Maslow
  • free content
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