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|Session Name:||100% Fun: Keeping Players Engaged|
|Company Name(s):||GungHo Online Entertainment, Inc.|
|Track / Format:||Design|
|Overview:||How do you make a game that can keep players happy and encourage them to keep on playing? GungHo Online Entertainment will share some of its guiding principles for cultivating an addictive game like Puzzle & Dragons and engaging millions of users worldwide.|