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|Session Name:||Is Your Business Model Evil? The Moral Maze of the New Games Business|
|Company Name(s):||Scattered Entertainment/DeNA|
|Track / Format:||Business, Marketing & Management|
|Overview:||Games are continually criticized for their portrayal of violence and women, as well as their supposedly addictive nature. But with the advent of free-to-play, for the first time ever the industry is discussing the ethics of a business model. In this talk, Ben Cousins examines the morality of all past and present games industry business models and tries to answer three questions: Is free-to-play inherently more unethical than other business models? Are there any changes we need to make as an industry to avoid unwanted government meddling? Is there a template we can apply to a game while it is in development to make sure that it doesn't cross any unwanted ethical boundaries?|