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The Number One Educational Resource for the Game Industry

Session Name: Measuring Mobile Marketing Beyond Clicks and Installs (Presented by adjust)
Speaker(s): Paul H. Müller
Company Name(s): adjust
Track / Format: Advocacy

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Overview: Why you should never run a campaign without tracking
The three most important things about mobile marketing tracking
Understanding the transition from CPI to CPA

GDC 2014

Paul H. Müller


free content