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|Session Name:||Mobile Gaming on Messenger Apps: The Future of Mobile Entertainment|
|Track / Format:||Discoverability|
|Overview:||Today, two billion people are using mobile messaging apps, and the demand and growth for these services continue to skyrocket. In addition, the top mobile games are generating millions of dollars each day. With customers always craving new ways to connect and engage with each other, mobile games are one of biggest drivers of growth, engagement and monetization for messaging apps. With billions of users of mobile messenger apps, there is a significant revenue opportunity for messenger-based mobile gaming services. This presentation will examine the newest opportunities in the mobile gaming ecosystem how game developers can take advantage of them to maximize revenue and distribution.|