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|Session Name:||Getting Buy-In: How to Give Your Game Audio Style|
|Company Name(s):||Sony Computer Entertainment Europe|
|Track / Format:||Audio|
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|Overview:||This lecture aims to put an end to audio being an afterthought in the game production cycle. Through research, analysis, defining an audio style, and creating a common language, audio can become an integral part of a game, even from the wider dev team's perspective. This lecture will examine how with a developed and defined audio style, a game's audio experience becomes innately more cohesive and unique in its delivery.|