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|Session Name:||Why They Buy: Gamers in the World of Perpetual Sales|
|Track / Format:||Business, Marketing & Management|
|Overview:||In January of 2014, Ethan surveyed over 1,500 gamers about their game buying habits, and how they have changed in the world of perpetual Steam sales and plentiful bundles. In this talk, he will present the analyzed results of this study. At the end of the session, Ethan will release the anonymous results of this 50-question survey to the public.|