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The Number One Educational Resource for the Game Industry

Session Name: "A fantastic gaming experience tailored to target players-About the development of Fantasy Westward Journey Mobile "
Speaker(s): Junxiong Chen
Company Name(s): Netease Games
Track / Format: Smartphone & Tablet Games Summit

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Overview: "The Fantasy Westward Journey has been a great success in China's PC gaming market. With the availability of its mobile version, the Fantasy Westward Journey is continuously increasing its penetration into the

market as a national brand. This speech will introduce the development of Fantasy Westward Journey Mobile as an example of practice, innovation and progression, as well as efforts and design aspects by its

research team that helped the game dominate the iOS charts. "

GDC China 2015

Junxiong Chen

Netease Games

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games