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|Session Name:||Tradeskills for Fun and ROI|
|Company Name(s):||Daybreak Games|
|Track / Format:||Design|
|Overview:||'EverQuest2' is one of very few MMOs that completely separates the leveling of adventuring and tradeskill levels, allowing players to play exclusively as tradeskillers. This allows the 'EverQuest2' team to examine the behaviour of tradeskill oriented players independently from adventure activities, and draw conclusions about how players who are drawn to tradeskills differ from the average MMO player, what they like to do, and how to keep them happy. Properly planned and handled, the tradeskill community can be developed into a robust core of an MMO player society, impacting direct and indirect monetization, while at the same time increasing player retention.|