You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

The Creation of Childish Gambino's Pharos AR App


Dan and Miles will provide attendees with an overview of the Pharos AR app, from conception to reality. They will describe the partnership between Childish Gambino and Unity, how they defined the app's goals and parameters. They will also demonstrate the technical features that were used to create the app, reveal the final product, and discuss results to date. Lastly, Dan will share how brands can design immersive experiences to create strong communities of super-fans without alienating the rest of the audience and bridge the gap between the novelty of AR and making it an impactful utility in today's hyper-connected, overly-saturated market.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • XRDC 2019
  • Dan Miller
  • Unity Technologies
  • Miles Konstantin
  • Childish Gambino
  • free content
  • Brand Experience
  • Virtual / Augmented Reality