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|Session Name:||The Creation of Childish Gambino's Pharos AR App|
|Speaker(s):||Dan Miller, Miles Konstantin|
|Company Name(s):||Unity Technologies, Childish Gambino|
|Track / Format:||Brand Experience|
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|Overview:||Dan and Miles will provide attendees with an overview of the Pharos AR app, from conception to reality. They will describe the partnership between Childish Gambino and Unity, how they defined the app's goals and parameters. They will also demonstrate the technical features that were used to create the app, reveal the final product, and discuss results to date. Lastly, Dan will share how brands can design immersive experiences to create strong communities of super-fans without alienating the rest of the audience and bridge the gap between the novelty of AR and making it an impactful utility in today's hyper-connected, overly-saturated market.|