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|Session Name:||Case Study: Ubisoft's Escape Rooms|
|Company Name(s):||Ubisoft Blue Byte|
|Track / Format:||Entertainment|
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|Overview:||Ubisoft Escape Games develops multiplayer room scale virtual reality escape rooms set in the best gaming world of Ubisoft, exclusively for the out-of-home entertainment industry. Having now 2 experiences commercially used by more than 200 partners in more than 35 countries around the world and working on a third experience, Cyril will share some of the choices made by the Dsseldorf based development team to launch in this new market. He will share data and learnings about the business and the operations of their VR Escape Rooms and how Ubisoft Escape Games sees its future.|