Monster Prom was the first game from a small studio in Barcelona founded by someone who didn't even come from the videogame industry. It didn't have many resources, nor it was backed by people with decades of experience, and it didn't revolutionize the genre. And yet, it met success not only in the form of sales, but also by igniting a big, loyal, and wonderful fandom. This session will try to explore how this came to be.The session will analyze how fandoms and fan consumption work. It will delve into different degrees and types of fan consumption, the value of it, and other useful data. It will focus on major concepts (such as the sense of belonging) that can be reinforced in a game through its creative aspects. The correct integration of these concepts aims to increase the engagement of potential audiences.Finally, it will look into some key aspects that define the appeal of fiction towards a potential fandom: themes, tropes, and dynamics. Through the exposition of aspects and processes, and analysis of existing cases, the session will shed some light on how to use these aspects in a strategic way.