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The Number One Educational Resource for the Game Industry

Session Name: Six Powerful Lessons to Learn From Games Research
Speaker(s): Mike Schramm
Company Name(s): Interpret
Track / Format: Business & Marketing

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Overview: Games researcher, focus group moderator, and writer Mike Schramm of Interpret (formerly NPD, EEDAR, Joystiq) will provide powerful, actionable insights collected from his 14-year career. Lots of huge AAA publishers have paid a lot of money for his work over the years, and now he's sharing insights at GDC. Come learn how to better understand what you don't yet know about your potential audience, how to make your characters and IP feel truly authentic, and what hundreds of video game focus group participants over the past few years all want game developers to know.

Game Developers Conference 2021

Mike Schramm


free content

Business & Marketing

Business & Marketing