| Session Name: | Six Powerful Lessons to Learn From Games Research |
| Speaker(s): | Mike Schramm |
| Company Name(s): | Interpret |
| Track / Format: | Business & Marketing |
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| Overview: | Games researcher, focus group moderator, and writer Mike Schramm of Interpret (formerly NPD, EEDAR, Joystiq) will provide powerful, actionable insights collected from his 14-year career. Lots of huge AAA publishers have paid a lot of money for his work over the years, and now he's sharing insights at GDC. Come learn how to better understand what you don't yet know about your potential audience, how to make your characters and IP feel truly authentic, and what hundreds of video game focus group participants over the past few years all want game developers to know. |
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