| Session Name: | F2P Ad Placement Takeaways From Analyzing 150 Creatives and 6 Billion Impressions (Presented by Vungle) |
| Speaker(s): | Scott Silverman |
| Company Name(s): | Vungle |
| Track / Format: | Business & Marketing |
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| Overview: | The age-old question of how to balance monetizing a free-to-play mobile game with ads and maintaining a delightful player experience will be answered once and for all. In this in-depth session, we will answer this question, not with one-off anecdotal evidence, but with quantitative proof, providing data-backed insights from a first-of-its-kind analysis of ad placements in mobile games currently monetizing through the Vungle mobile ad network. We will share findings from an analysis of over 6.3 billion impressions across more than 150 different ad placements from mobile game publishers running on Vungle. We'll also share real ad placement integration examples from some of the leading mobile game developers. |
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