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|Session Name:||How to Keep a Community Positive, Even When It Doesn't Want to Be|
|Company Name(s):||Proletariat Inc|
|Track / Format:||Business & Marketing|
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|Overview:||Explore a variety of strategic directions for addressing consistent negativity in your game's social audience. We will explore some common root causes of negative sentiment, such as poorly received updates and misaligned expectations, along with healthy ways to help your community overcome them using options on a scale of "Most Direct" to "Most Subtle." Learn how you could be fostering some of this negativity with your moderation choices, what an advocate looks like, and how to shift focus away from inactionable feedback from real-world examples with titles like Spellbreak, Boyfriend Dungeon, and Abandoned. We will discuss action plans for a wide range of brand tones and have options even the most socially anxious dev can roll out for the health of their communities.|