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The Number One Educational Resource for the Game Industry

Session Name: A 'Chicory' Marketing and PR Postmortem
Speaker(s): Rebekah Saltsman
Company Name(s): Finji
Track / Format: Business & Marketing

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Overview: We talk a lot about the design of all of the pieces that go into making a video game a video game, but never talk about the design of how that video game was presented to the people who actually play it. This is a post mortem on the design of the PR and Marketing plan behind Chicory: A Colorful Tale.

Game Developers Conference 2022

Rebekah Saltsman

Finji

free content

Business & Marketing

Business & Marketing