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The Number One Educational Resource for the Game Industry

Session Name:

Free-to-Play Summit: Building Lifetime Value Through Quality Ad Placements


Lpez will cover the best practices and most important considerations of implementing ads, from the soft launch to a fully established game, for a developer to maximize their ad revenue. Explaining the different points of view of the interested parties in the mobile game industry: Player, Developer and Advertiser, she will present a variety of examples of how to overcome the challenges of having conflicts of interest, and how to take advantage of them to improve the ad revenue of the game.

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  • Game Developers Conference 2022
  • Noelia Lpez Molina
  • Tilting Point Media
  • free content
  • Free-to-Play Summit
  • Monetization