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The Number One Educational Resource for the Game Industry

Session Name:

It's Better To Be Friends: Marketing "Asks" and the Reality of Game Production

Overview:

In this talk you will learn about how the marketing and development teams at Finji use an integrated communication and asset creation process to manage projects that intentionally balances the high-profile marketing asks required to ship a game alongside the development reality of a project. This process works to ensure that the relationship between disciplines does not become antagonistic and that the harsh deadlines of marketing do not compromise the integrity of the production schedule unnecessarily. You will learn how these marketing assets can exist as dev milestones within a production schedule.

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  • GDC Showcase 2023
  • Rebekah Saltsman
  • Finji
  • free content
  • Production & Team Leadership
  • Production
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