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Creative Partnerships: A Better Way to Influencer Marketing


While traditional marketing methods like gameplay videos may reach a good audience for a game launch, this approach can be limiting in the long term. It may not effectively reach certain niche or diverse groups in games where these non-traditional audiences are represented, and may not reach out to new buyers outside of the gaming audience either.nnThis talk will explore how broadening options and partnering with creative content creators can create effective, engaging, honest and diverse influencer marketing campaigns. it will explore alternatives to classic options like gameplay videos and how to create a synergy between all the contents for more interesting and ultimately better marketing and influencer campaigns, from indie games to AAA games.

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