You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

The Integrated Marketing Approach: Designing Impactful Game Launches

Overview:

In this session attendees will be introduced to the concept of integrated marketing, with the goal of helping them design a successful game launch. The session will cover the superposition of multiple marketing channels and roots in examples drawn from campaigns the speaker has worked on, like Baldur's Gate 3, one of the tentpole launches of 2023, Tunic or Big Ambitions. nnAfter covering an informative introduction to integrated marketing the session will move to its relation to guerrilla and viral approaches, and how it can be applied to titles of all sizes. Real world examples and statistics will help contextualise these explanations and anchor them in real case studies. nnThe session will then explore key channels such as PR, influencer, creative, branding, and performance marketing in depth. Practical guidance on constructing integrated campaigns and averting common pitfalls will be a big focus, ultimately equipping attendees with actionable insights for decision-making on their own campaigns.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • Game Developers Conference 2024
  • David Ortiz Lapaz
  • ICO Partners
  • free content
  • Business & Marketing
  • Business & Marketing