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UX Summit: De-Coupling Studies to Embed User Research on a Live Game
Live games often move quickly, and it is common for different features to have independent roadmaps and develop at different speeds. This system's flexibility enables teams to deliver quality content at meaningful times. By purposefully becoming embedded in this Agile process, user research teams could improve insight impact with timely deliveries and also gain influence among partners. This talk walks through examples of embedded workflows used by the user experience research team of Apex Legends, a free-to-play hero shooter game by Respawn Entertainment - and how it has unblocked development in timely & impactful ways. Examples include supporting multiple features from pre-concept to polishing with just-in-time insight delivery, triangulating and re-contextualizing findings of prior and partner research for new insights, and socializing research to facilitate design discussions.
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