You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

Free-to-Play Summit: You're Probably Wasting Money on User Acquisition

Overview:

Never short of an opinion, Angus Lovitt (former VP of Marketing at King) boasts over 20 years of experience in performance marketing, having overseen investments of billions in the free-to-play industry. Using more examples backed with real data than you can poke a stick at - he will take you through the macro issues of marketing investment and explain why these days he is often advising F2P companies to spend less on UA. This presentation is not about optimizing campaigns; instead, it delves into the broader issues surrounding marketing investments. It is designed to resonate with C-level executives and elite marketers alike. Angus will also share a list of infuriating mistakes made by free-to-play companies in their marketing endeavors. Expect unfiltered, thought-provoking controversy. Angus has collaborated with companies such as King, Small Giant, Niantic, Pixel, Space Ape, Second Dinner, and a myriad of gaming startups. As the co-founder of the predictive analytics firm Ramp, he has conducted due diligence on most well-known free-to-play businesses.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • Game Developers Conference 2024
  • Angus Lovitt
  • Kohort
  • free content
  • Free-to-Play Summit
  • Other