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Session Name:

'Balatro': Turning Low Resolution into High Praise

Overview:

In this session, Wout van Halderen unpacks the marketing strategy behind Balatro, a roguelike deckbuilder with unconventional visuals that presented significant challenges in traditional marketing channels. He details how the team shifted focus toward streamability and replayability to drive player engagement and interest. Drawing on lessons from The Case of the Golden Idol, this session highlights the importance of demos, influencer partnerships, and community-driven campaigns in navigating these obstacles.

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