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Rescuing a Playerbase from the Doldrums: 'Destiny 2' in 2022
Even in the most successful live service game, there will inevitably be doldrums - player sentiment will be slowly dropping, or player population will be. These can usually be dealt with using one-off measures without harming the ongoing development of the next release(s). When both happen at the same time - you have a major problem that can kill your game if not dealt with swiftly! But you cannot derail development for the future either without jeopardizing your revenue streams. nnDestiny 2 has encountered this kind of crisis point a handful of times over the past 7 years and have developed a framework for addressing player concerns without disrupting the dev cycle - The Player Retention Strike Team. nnIn this session, Alan Blaine (Principal Designer) walks the audience through lessons learned in one of these crises - how to know when you are approaching this kind of crisis, how to set up a strike team to deal with it, and the inner workings of that team itself.
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