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Session Name:

Cosplaying Games: Exploring the Culture from Character Design to Marketing

Overview:

In this session, Lisa will explore the symbiotic relationship between cosplay and the games industry. Topics include character design considerations, creating marketing materials tailored for cosplayers, expected costs, and budget-friendly strategies for creative marketing.nnThe lecture will feature projects Lisa has worked on through ICO's creative partnerships, such as Baldur's Gate 3, Tunic, and En Garde!, along with other notable examples. Drawing from her experience as a cosplayer, Lisa will offer detailed insights into both sides of the industry.nnStructure:n- Introduction to cosplayn- Fashion in video games and designing "cosplayable" characters: Analyzing iconic costume designs and their appeal.n- Supporting cosplayers as developers: Providing helpful resources like cosplay guides, 360-degree character views, and detailed screenshots.n- Collaborating with cosplayers: Budgeting for costumes, understanding costs, and realistic lead times.nnBy the end, attendees will understand how to leverage cosplay to enhance their games and community engagement.

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