The Number One Educational Resource for the Game Industry
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Overview:
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How do you take two well-known and established brands, each with their own unique tone of voice, visual style, and brand language, and combine them to create a UI vision that fits a new brand collaboration?In this talk, Chris Francis (Visual Design Lead UI/UX at Studio Gobo) will talk through the creative process and journey behind bringing together Guerrilla's Horizon franchise with LEGO to establish a UI theme and subsequent UI/UX language for LEGO Horizon Adventures. The team embraced both brand philosophies, which served as a catalyst for inspiration in the UI creation. The talk covers how already defined brand guidelines and rules can help create a unique opportunity to develop new design systems for art & motion -- including how artists utilized new tools within the engine to achieve a signature look & feel in the UI.
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