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The Number One Educational Resource for the Game Industry

Session Name:

We Built the Wrong Games First: Failing Forward to 'UG', VR's Fastest-Growing Game (Presented by Meta)

Overview:

Successful games don't always start as hits. In this session, we share how early experimentation and failed assumptions ultimately led to the creation of UG, one of VR's fastest-growing games. We'll explore how analytics, player feedback, and strategic pivots reshaped our approach to game design, retention, and live operations. Attendees will leave with practical tools for recognizing early warning signals, knowing when to pivot, and building momentum in rapidly evolving platforms.

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