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Session Name:

Backed by Data, Built with Care: Telling Authentic LGBTQ Stories in Video Games

Overview:

Developers across the industry are interested in creating more authentic LGBTQ characters and storylines, but how do they start to do that, and do it well? Who exactly are they making this content for, anyway and how do players benefit?nnJoin the GLAAD Gaming team as they answer these questions, provide key insights into the LGBTQ player and market, and dive into proven best practices for development of LGBTQ content. The team will feature data from their 2024 GLAAD Gaming report, created in partnership with Nielsen, and will detail tested strategies utilized in their work consulting on LGBTQ characters across various titles, including Apex Legends, The Sims 4, and Tell Me Why.

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