The Number One Educational Resource for the Game Industry
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Overview:
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When you're a one-person marketing department, the number of tasks you have to balance can feel like spinning WAY too many plates. Yacht Club Games' Marketing Director, Celia Schilling, handles PR, community, partner relations, campaigns, licensing (cameo & merchandising), copywriting, and more for the Shovel Knight franchise and Mina The Hollower. In this talk, she offers a practical and personal deep dive into how she manages multiple skillsets to create a sustainable workflow. Using Mina the Hollower's campaign as an example, she'll break down workflow strategies, reverse calendar planning, task estimation, and more to navigate time constraints and avoid burnout!
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