The Number One Educational Resource for the Game Industry
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Overview:
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We've all heard the warnings -- players are more unresponsive than ever before in their reaction to marketing messages, calls-to-action and incentives. But what does that really mean? And what are some of the hot new ways companies are giving their players something that works to capture, onboard, retain and activate them as a community? This session explores a frequently overlooked part of the game launch and marketing process: the player experience outside of the game. Case studies and real life examples (Steam Cards, "gamification," loyalty programs, etc.) provide a fascinating glimpse into the current state-of-the-art of community engagement models, loyalty activities and the psychology of motivation.
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