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Session Name Building A Multi-Platform Game Business Out of Facebook and Onto Mobile & Tablet
Speaker(s) Riccardo Zacconi
Company Name(s) King.com
Track / Format Social and Online Games Summit
Overview

King.com offers games on the web, on Facebook and on mobile platforms. It is the fourth largest games developer on Facebook and has the leading skill-games site worldwide. In this presentation, King.com will take a case study approach on how to design, market and then monetize social games that run across multiple platforms.

Creating a true "play-anywhere" experience requires progress and virtual goods to be synchronised between devices, appropriate optimisation of the game for each device and an ability to attract and retain the audience across all devices.

King.com will draw on its own experience in this area and also highlight a range of industry best practises.

GDC Europe 2012

Riccardo Zacconi

King.com

free content

Social and Online Games Summit

Other


UBM Tech