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Session Name The Western Games That Conquered China
Speaker(s) Henry Fong
Company Name(s) Yodo1
Track / Format Localization Summit
Overview This session will explain how to launch a Western mobile game in China on both iOS and Android, by using case studies of various Western hit games that have done well in China. Highlights will include how to localize your games with the tastes of Chinese gamers in mind, how to effectively promote and distribute your games in China's highly fragmented market, how to leverage China's local social media, and how to localize your monetization strategy.

GDC 2013

Henry Fong

Yodo1

free content

Localization Summit

Localization / QA


UBM Tech