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Session Name Science Speaks: The Necessity of Localization
Speaker(s) Richard van der Giessen
Company Name(s) U-TRAX
Track / Format Localization Summit
Overview In the past decade, solid linguistic, scientific research has been conducted on how people understand languages other than their native tongue. As this talk will detail, this enlightening research can impact localization strategies by demonstrating how releasing a game only in English is not a solution, even for those players who supposedly speak English well enough, such as Northern Europeans. This talk emphasizes with scientific evidence that localization is necessary for playing and enjoying games, and is more than just a "nice thing to do" for non-English consumers. Consider this question as food for thought: why is virtually all content localized in every part of the world, except games?

GDC 2013

Richard van der Giessen

U-TRAX

free content

Localization Summit

Localization / QA


UBM Tech