You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Why Players Don't Spend In-Game and How to Change This (Presented by deltaDNA)
Speaker(s) Mark Robinson, Chris Wright
Company Name(s) deltaDNA, deltaDNA
Track / Format Monetization
Overview This session goes beyond the reliance on metrics to look at how behavioral analytics can help improve build relationships with your players and drive monetization. Case study data explores why more players do not convert to payers in-game. It considers different playing behaviors across the game lifecycle including who you are acquiring, the first 60 seconds, first time to payment and re-engagement. Discover how to unlock the Threshold of Engagement using analytics and targeting techniques & technology to build long-term engagement and monetization.

GDC 2014

Mark Robinson

deltaDNA

Chris Wright

deltaDNA

free content

Monetization

Monetization


UBM Tech